Task
I was tasked by social app Spond to create a testimonial video of one of their clients in
London, sports team SYC.
The video needed to showcase the team captain going through the benefits of using the
app, while showcasing the team at work during one of their training
CHALLENGES
The video was a fairly straightforward testimonial video, but posed a few challenges as the
team went through each exercise only once so it was key to film methodically to avoid missing the best shots.
In addition to that the day was extremely windy which made it challenging to get clear audio and the lighting was variable due to clouds constantly passing over the sun.
process
With the use of a sports zoom lens I managed to get right into the action without disrupting the players, and shot the video in slow-motion so I could slow down the action in post to avoid missing key moments.
I used a lavalier mic for the audio, and positioned a wind shield just off camera to avoid the gusts, and to compensate for the changing lighting conditions used a battery-powered external light shooting towards to back of the head of the speaker, which adds extra depth and contrast.
Result
The resulting campaign was published on social channels and using targeted advertising it was seen by over 1 million viewers, with a click-through rate that exceeded target goals.