role
Videographer, photographer and editor of the promo for LabTech group
goal
The task was to portray several figures of a new development in Camden called Hawley Wharf, which aims to inject a wave of dynamism and novelty to the already buzzing Camden Town Market area.
The video needed to be extremely clear and informative, whilst showcasing the development and parts of Camden to better explain the concepts. The challenge was to showcase that the projects wasn’t an attempt to change Camden’s identity but rather build upon it to satisfy and ever-changing pool of customers.
SOLUTION
We chose to shoot the interviews in the office of LabTech itself as it had a lot of branding and was very cleanly laid out.
The shots of the development were taken on a bright sunny day and show just how much potential the beautiful spaces have, from the restaurant areas, to the archways, to the piazzas and rooftop.
Combined with some dynamic images of Camden the final videos manages to convey the message clearly while entertaining and showcasing the strengths of the project.